Built for Canadian investors

Your whole portfolio. Your plan. One honest picture.

Your accounts don’t talk to each other, and a percentage return flatters you when you’ve been adding money into a rising market. Luum brings every account into one view and measures it against the index and the plan you set, using your real contributions, on the dates you made them.

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Starter is free forever. No credit card required.

Demo portfolio · synthetic data The Luum Wealth dashboard under “All accounts”, showing one combined value chart, allocation and movers across a TFSA and an RRSP held at different brokerages

The Luum Wealth dashboard under “All accounts”, showing one combined value chart, allocation and movers across a TFSA and an RRSP held at different brokerages

Read-only by constructionCredentials never touch LuumData stored in CanadaNo advice, by design

How it works

Three steps to one picture

Connect, or upload
Link a brokerage read-only through Snaptrade, or bring a CSV or spreadsheet from any broker, matching its columns if Luum does not know the format. Every import previews before it writes.
See it in one place
TFSA, RRSP, FHSA and taxable accounts blended into one picture, converted to a single currency, across every institution.
Track it against your plan
Set targets by asset class, region, sector and single security. Luum measures the gap between where you are and the plan you set.

One picture

Accounts that don’t talk to each other, finally in one view

A TFSA at one brokerage, an RRSP at another, a taxable account somewhere else, and no single login shows what you actually hold. Luum brings every account into one view, converted to one currency, and shows your true allocation across all of them. It looks through your ETFs to what they actually hold, so two funds holding the same companies can’t hide a concentration.

The Luum dashboard under “All accounts”, showing one combined value chart, blended allocation, and combined income, fees and movers across a TFSA and an RRSP held at different brokerages

Measured against the alternative

Your portfolio against the index, and against the plan you set

Comparing your percentage return to an index’s flatters you when you’ve been adding money into a rising market. Luum buys the comparison with your real contributions, on the dates you actually made them: against an index, against the risk-free rate, or against the region targets on your own Goals page, which asks what you’d have made had you simply held the allocation you chose. Sometimes the answer is that you’d have done better leaving it alone. It says so.

Luum’s Performance page for a demo portfolio, charting the portfolio against an S&P 500 Index line funded with the same contributions on the same dates and against those contributions left in cash, under a headline stating the portfolio is behind the index

Your plan, measured

See how far you’ve drifted from the targets you set

You set targets by asset class, region and sector, and for a single security inside its class. Luum tracks the gap between your plan and your real portfolio, flags the position that quietly grew past your comfort level, and computes the what-if trades that would move you back toward target. You place any trades yourself, at your brokerage. Luum has no order path, by design.

Luum's Strategy page comparing a demo portfolio's actual allocation to the targets chosen for it, with stocks flagged above their tolerance band

The record your spreadsheet never kept

An adjusted cost base that survives years of partial sales

Luum computes average-cost ACB across accounts, through partial sales, year after year, accurate to your inputs, so it needs your full transaction history to be right. When you or your accountant need the numbers, you export them. Luum computes and exports; it never files anything.

Luum's Tax Centre for a demo portfolio, with the year's proceeds and cost base above a sale flagged as a possible superficial loss

And the rest of the toolkit

AI that explains your numbers

Plain-English analysis of your own portfolio, grounded in your data. Educational only, never a stock tip.

Ticker Scores

Five nightly-updated scores (Risk, Value, Quality, Momentum, Dividend) for every stock and ETF you hold.

Tax Centre

Capital gains reporting, ACB, and TFSA, RRSP and FHSA contribution room. Computes and exports; you verify before filing.

Net worth

Manual assets and liabilities (real estate, vehicles, crypto, mortgages) alongside your investments.

Canadian & US markets

TSX and US exchanges, TFSA/RRSP/FHSA/RESP account types, CAD/USD multi-currency.

Brokerage sync

Read-only connection through Snaptrade, syncing positions and transactions automatically.

Retirement planner

Starts from your TFSA, RRSP and non-registered balances, adds CPP and OAS from the ages you choose, and saves scenarios to compare.

Screener and price alerts

Screen stocks by sector, size and dividend, and get an alert when a price you set is crossed.

What moved your returns

The holdings that added and subtracted the most over any period, as a list or as a map sized by gain or by value.

Read-only connections, via SnapTrade

Wealthsimple
Questrade
TD Direct Investing
BMO InvestorLine
CIBC Investor's Edge
Interactive Brokers
Webull Canada
AJ Bell
Binance
Bux
Chase
Citi
Coinbase
CommSec
DEGIRO
E*Trade
Empower
eToro
Fidelity
Kraken
moomoo
PNC
Public
Robinhood
Schwab
Stake Australia
tastytrade
TIAA
Trading212
Transamerica
U.S. Bank
Upstox
Vanguard US
Webull US
Wells Fargo
Zerodha

Somewhere else? Every plan takes a holdings upload and a transaction history import, so you can track any account whether or not it connects. How connections work.

Why I built Luum

Before

The founder's original hand-maintained portfolio spreadsheet, redacted

After

The same trades recorded in Luum, shown as a dated transaction history with quantities, prices and amounts in their own currency

I’m a retail investor with accounts scattered across banks, brokerages, and account types; a TFSA here, an RRSP there, a taxable account somewhere else. I wanted two things at once: a close-up view of every holding, and a wide view of how it all added up against the plan I’d set for myself. I couldn’t find a tool that did both without spreadsheet gymnastics.

So I built one: a master Google Sheet, maintained by hand for years. Every trade, every dividend, every new account. It worked… if “worked” means hours of manual entry I never got back. Eventually I stopped patching the sheet and built the app instead. I’ve been running my own portfolio through it for the past year.

Luum is the tool I wanted: read-only connections to my accounts instead of copy-pasting statements, a defined strategy instead of a gut feeling, and no advice, ever. If I needed it, other investors juggling multiple accounts probably do too.

— Founder, Luum Wealth

Pricing

Simple, transparent pricing

Start on Starter, free forever. Move up whenever you want more.

Starter

Free

No card required

Free forever. No credit card, and no time limit.

1 portfolio
Holdings and transaction history import
Performance and allocation analytics
Watchlist and Market Intelligence feed
Demo portfolio with synthetic data

Brokerage connections start on Investor.

Start free

Investor

$9.90/month

Billed monthly

For active investors managing real accounts.

Everything in Starter, plus

3 portfolios and 3 connected accounts
Full analytics, any benchmark and ETF look-through
Targets, drift and rebalancing
Capital gains report (T5008-style) and contribution room
Retirement planner
Screener, alerts and dividend calendar

Create your account

Wealth

$29/month

Billed monthly

Unlimited portfolios, AI, and deeper analysis.

Everything in Investor, plus

Unlimited portfolios, brokerages and watchlists
AI strategy analysis
Ticker Scores for every stock and ETF you hold
Net Worth tracker and IPO analysis
Stock news alerts on your holdings

Create your account

Compare every feature, plan by plan

Starter stays free for as long as you use it, and you can request a full export of your account on any plan.

All prices in CAD.

Before you sign up

What do I get without paying?

Starter is free forever and collects no card, so there is no date on which it ends. It includes one portfolio, core performance and allocation analytics, a watchlist, the Market Intelligence feed, and a demo portfolio filled with synthetic data. Your portfolios, history and data stay in your account, and you can request a full export at any time.

Can I get a refund?

Yes, on your first annual subscription: cancel within 30 days of that first annual payment and we refund it in full. After that window, and on the monthly plan, cancellation takes effect at the end of the period you have already paid for and there are no pro-rated refunds for partial periods except where Canadian consumer protection law requires it. No card is collected when you sign up for Starter, so there is nothing to refund if you never subscribe.

Can Luum move my money or place trades?

No. Brokerage connections are read-only by construction. The integration has no trading permission to abuse, so Luum cannot place an order, move cash, or change a setting at your brokerage. There is no order path anywhere in the product, including the rebalance simulator. You place any trades yourself, at your brokerage.

What can Luum see, and where is it stored?

Luum sees read-only positions and transactions. It never sees your brokerage credentials. You sign in on your institution’s own page and Snaptrade holds that connection. Your data is stored in Canada. Luum operators cannot see your financial data at all: the admin tools are restricted at the query layer, not just hidden in the interface.

What happens to my data if I leave?

You can request a full export of your account at any time, on any plan, and export your transactions as CSV on every plan. Account deletion is self-serve, and there is a page showing the status of the erasure once you request it. Deleting a Luum account does not touch anything you own, because Luum holds no money and no securities.

Ready to understand your portfolio?