Luum vs Wealthica

Wealthica and Luum are both Canadian, both connect to your accounts read-only, and both exist because your financial life doesn't fit in one login. The difference is scope. Wealthica wants to show you everything you own — investment accounts, bank accounts, crypto, real estate, even your mortgage — across more than a hundred Canadian institutions. Luum digs deeper: your investment portfolio, analysed against the targets you set.

Breadth versus depth. That's the whole comparison, and depending on your situation, either answer is right.

The short version

Wealthica fits better if you want one dashboard for your entire net worth — banking, budgeting, crypto, property, family accounts — and your priority is seeing everything in one place, including institutions smaller tools don't reach.

Luum fits better if the thing keeping you up at night is specifically your investment portfolio: whether your allocation still matches your plan, what your ACB actually is after years of buying, and what's hiding inside your ETFs.

What Wealthica does well

Wealthica has been at this since 2015 and describes itself as the largest financial aggregator in Canada. Its institution coverage is the widest in the country — the big banks, credit unions, brokerages, robo-advisors, and crypto exchanges — with manual entry for anything it can't connect. On top of the aggregated view it layers budgeting tools, income and fee reports, family and household dashboards, and an add-on marketplace ("Power Ups") that extends it in many directions, including a capital-gains report and a rebalancing add-on. It also has mobile apps, which matters if your habit is checking your net worth from your phone.

If the question you ask most often is "what is everything I own worth right now?", Wealthica is built precisely for that question, and it has a decade of iteration behind it.

What Luum does well

Wealthica answers "what is everything I own worth right now?" Luum answers a harder question: is your portfolio doing what you planned? A net-worth number can't answer that — a plan is a comparison, not a total. So Luum starts where the dashboard stops. You set targets in the terms a plan is actually written in — asset class, region, sector — and Luum tracks your drift against them continuously, across your TFSA, RRSP, FHSA and taxable accounts, whichever brokerages they live at. When you're off, the rebalance simulator computes the trades that would move you back toward target. You place them at your brokerage yourself. The math is the tool's job; the decision stays yours.

And the depth is built in, not assembled. Everything analytical in Luum is the core product on one surface, not a marketplace to configure: it looks through your ETFs to what they actually hold — MERs included — so two funds holding the same companies can't hide a concentration, and it flags the position that quietly grew past your comfort level. It tracks adjusted cost base with the average-cost method across accounts and years of partial sales — accurate to your inputs, so it needs your full transaction history to be right. Ticker Scores rank every stock and ETF you hold on five measured dimensions — an input to a decision you make, not a signal. And Luum's AI explains the numbers on your own screen in plain language — never a stock tip.

Luum also does less, on purpose. No budgets, no bank feeds, no add-ons to assemble — a deliberate trade so the investment picture stays sharp and every screen serves the one question. Connections are read-only through Snaptrade — you sign in on your institution's own page, and your credentials never touch us — and Luum cannot place a trade, move cash, or change a setting. Prices refresh every few minutes with the provider's timestamp shown, your data is stored in Canada, and you can export all of it whenever you want. If you've outgrown the spreadsheet but don't want a second financial life to manage, that focus is the feature.

Where they differ

	Wealthica	Luum
Core job	Whole-net-worth aggregation	Investment analysis against your targets
Institution coverage	100+ Canadian institutions	Major brokerages via Snaptrade, plus CSV and manual entry
Banking & budgeting	Yes	No
Crypto exchange sync	Yes	Manual entry only
Target allocation & drift	Via add-ons	Built in — asset class, region, sector
ETF look-through	No	Yes, including MER
ACB tracking	Capital-gains report add-on	Average-cost ACB built in, across accounts and partial sales
Instrument analysis	Via add-ons	Ticker Scores on five measured dimensions
AI	No	Explains your portfolio's own numbers
Mobile app	Yes	Web app (no mobile app today)

What we concede

Wealthica connects to far more institutions than we do — if your money lives at a small credit union, Wealthica likely reaches it and Luum likely doesn't yet. It covers banking, budgeting and crypto syncing, which Luum doesn't do at all. It has mobile apps; Luum is web-only today. And it has a decade of history against our first year. If you need the widest possible aggregation, Wealthica is the better tool, and plenty of people will sensibly use it instead of — or alongside — Luum.

Bottom line

Get Wealthica if you want the widest picture of everything you own. Get Luum if you want a a modern experience with the deepest picture of how your investments compare to the plan you set. Some people will genuinely want both — an everything-dashboard and an investment-analysis layer are different tools, and we'd rather you pick the right one for the job than the one with the better landing page.