Luum publishes this comparison. We build one of the products discussed, so read it with that in mind. Facts were last verified on August 16, 2026; the other products change too — check their sites.
Luum vs Passiv
Passiv calculates and executes rebalancing trades at supported brokerages. Luum tracks, analyses and shows drift against the targets you set — and never places a trade. Which fits depends on what you want a tool to do.
Last updated August 16, 2026 · 6 min read
Passiv and Luum both start from the same idea — you set a target allocation, and the tool shows how far your real portfolio has drifted from it. From there they go in opposite directions. Passiv is built to act: it calculates the trades that would bring you back to target and, on its Elite plan at a supported brokerage, can place them with one click. Luum is built to see: it consolidates accounts across brokerages, tracks adjusted cost base, analyses allocation and concentration, and shows what-if trades — but has no order path at all. Luum never places, routes, or executes a trade, by design.
If you know which of those two jobs you're hiring for, you already know your answer. The rest of this page is the detail.
The short version
Passiv fits better if you invest mostly in index ETFs at a brokerage Passiv integrates with, you want new cash and dividends turned into calculated trades with minimal friction, and one-click execution is the point.
Luum fits better if you want to improve alignment between your investments and your strategy and if your accounts are spread across brokerages that don't talk to each other, you want one picture of allocation, drift and ACB across all of them, and you'd rather have analysis and a clear what-if than an execute button. You place your own trades at your brokerage, or you don't.
What Passiv does well
Passiv has been doing one job well for years: keeping an ETF portfolio on target. You define a model portfolio, and Passiv calculates exactly what to buy when new cash or dividends land. The free Community tier includes rebalancing calculations, performance tracking, and notifications when there's cash to invest.
Two honest limits, noted in most independent reviews: full integration has historically centred on a small set of brokerages, and Passiv's model portfolios are aimed at stocks and ETFs — individual bonds, options and GICs don't fit the model.
What changed with Questrade
For years, Passiv Elite was a free perk for Questrade clients, and that arrangement is how many Canadians met the product. It wound down in stages: in mid-2025 free Elite moved inside the paid Questrade Plus bundle, and in January 2026 Questrade stopped offering Passiv altogether, saying it is building its own portfolio monitoring and rebalancing tools. Passiv itself continues to operate — Elite is simply a product you pay for now — and in early 2026 it announced plans to expand full integration to more brokerages, including Wealthsimple, Webull Canada, Interactive Brokers and Moomoo Canada.
If you're one of the people re-evaluating after that change, the honest question isn't "what replaces Passiv" — it's whether you still want an execution tool, or whether what you actually reach for is the consolidated view. Our longer piece on Passiv alternatives for Canadian investors walks through both paths.
What Luum does well
The loop you built your habit around, set targets, watch drift, see the trades that would bring you back, isn't a feature bolted onto Luum. It's the centre of it. You set the targets; Luum tracks your drift against them continuously, across every account at every brokerage; and when you're off, the rebalance simulator computes the trades that would move you back toward target. You place them at your brokerage yourself. The math is the tool's job. The decision stays yours.
Then Luum keeps going where Passiv stopped. Passiv's model is a list of symbols and percentages; Luum's targets also work at the level your plan is actually written in — asset class, region and sector. It looks through your ETFs to what they actually hold, so two funds holding the same companies can't hide a concentration, and it flags the position that quietly grew past your comfort level. It keeps the record Passiv never kept: adjusted cost base with the average-cost method, across accounts and years of partial sales — accurate to your inputs, so it needs your full transaction history to be right. Ticker Scores rank every stock and ETF you hold on five measured dimensions — an input to a decision you make, not a signal. And Luum's AI explains the numbers on your own screen in plain language.
If January taught Passiv users anything, it's what happens when your tool depends on one brokerage's sponsorship. Luum is brokerage-agnostic by design. It connects read-only through Snaptrade — you sign in on your institution's own page, and your credentials never touch us — so your accounts at Wealthsimple, Questrade, Interactive Brokers and the bank brokerages land in the same view, with CSV import and manual entry for everything else. Switch brokerages tomorrow and your targets, history and records stay put. Your data is stored in Canada, and you can export all of it whenever you want.
Where they differ
| Passiv | Luum | |
|---|---|---|
| Core job | Rebalancing execution | Consolidated tracking, analysis and strategy alignment |
| Places trades | Yes — one-click on Elite at supported brokerages | Never — no order path exists |
| Target allocation & drift | Partial | Yes — by asset class, region and sector |
| Multi-brokerage view | Via supported integrations and partners | Read-only sync (Snaptrade), CSV, manual |
| ACB tracking | Minimal | Average-cost ACB across accounts and partial sales |
| ETF look-through | No | Yes |
| Instrument analysis | No | Ticker Scores on five measured dimensions |
| AI | No | Explains your portfolio's own numbers |
| Asset types in model | Stocks and ETFs | Stocks, ETFs, plus manual assets for net worth |
| Mobile app | Web app | Web app (mobile app coming soon) |
What we concede
Passiv executes your orders. Luum doesn't, intentionally and by design. If one-click rebalancing is why you loved Passiv, Luum does not replace that, and we'd rather say so than have you find out after signing up.
Bottom line
These tools are less competitors than neighbours. Passiv is a strong choice in Canada for calculated, one-click rebalancing at a brokerage it integrates with. Luum is for the investor who wants a full picture of their investments in one place with the analysis layer on top. The investor whose real problem is that a TFSA here, an RRSP there and a taxable account somewhere else can't be understood one login at a time — and who wants the analysis, the ACB record, and the honest picture, then makes their own moves.
This comparison is educational and general in nature. It is not investment, tax, or legal advice. Verify current features and pricing directly with each provider before deciding.